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Media Buying Trends for 2017

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Online media and marketing professional Justin Bumann graduated with honors from the University of Mary in Bismarck, North Dakota, earning a degree in computer information systems and business administration. In his professional life, Justin Bumann works with clients to introduce and apply modern marketing concepts, such as media buying. Media buying refers to the purchase of advertising in digital and physical spaces where exposure allows a potential consumer to view and discover a specific product or service. As advertising evolves in the digital age, practices like media buying change with it, and several trends may affect this process in 2017.  Industry experts expect video advertisements to dominate in the coming year, with media buyers gravitating toward opportunities to publish content through creative, strategic clips. Following trends from the previous year, companies will continue to customize much of this content for mobile viewing as consumers continue to rely on mobile