Modern Lead Generation Tools for Better Online Advertising


Experienced marketing and online media professional Justin Bumann graduated cum laude from the University of Mary in Bismarck, North Dakota, earning a degree in business administration and computer information systems. Today, Justin Bumann leverages his education to assist professionals with marketing needs related to subjects like lead generation.

Lead generation is a marketing tool that has to evolve with consumer trends in order to benefit a company. It is the process through which companies attract the attention of, collect contact information from, and reach out to potential customers who have requested more information on their products and services.

The digital age requires modern companies to stay familiar with emerging lead-generation trends that are most likely to yield high returns. In 2017, these include an investment in retargeting technology, which shows a company’s ads on other websites that a site visitor accesses after he or she has left a company’s website. Other useful tools include demographic profiles, which seeks out potential customers online who have similar personal characteristics to existing customers based on factors like age, location, and gender.

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